Gareth Pugh Spring 2010 Collection

In a deep connection with art, fashion somehow manages to transform a fabric into a statement and the runway into a story with characters that each has their story. Not many fashion shows have been, lately, such as inspiring, surrealist and deep as Gareth Pugh was, when he presented his spring 2010 collection at Paris Fashion Week, this year.


Following the principles of surrealism, the designer understood the nature of juxtaposition and surprise, but he also created the perfect atmosphere to introduce his designs, aka his artifacts. And artifact is not a random choice of words, as many of us know that Gareth Pugh often collaborates with other artists.

Before Paris Fashion Week, our designer collaborated with filmmaker Ruth Hogben and created a video which played with the four major elements, earth, wind, water and fire, as a proof that fashion is also about art and image.


What Gareth Pugh did with his collection is magic: he mixed movies with art history currents into a rather androgynous line that destroyed all the existing limits. And he managed to do that only by using grey, black and some red inserted in the makeup section.


This was definitely a surreal collection, with oversized structures, with an artistic vocabulary and shady wrapped-in-feather heads. The identity was stolen, while the shapes, the layers of fabrics and the cuts begun to say their name.

The designer used excellent materials to emphasize his artistic vision: chiffon, crepe, feathers. The show couldn’t be complete without a theatrical lightshow which clearly made quite an impression. And the music was great too, perfectly well balanced with the story on the runway: Matthew Stone’s soundtrack , reinterpreting the theme from Requiem for a Dream.


Tags: gareth pugh, designer collections, gareth pugh spring 2010, gareth pugh spring summer 2010, gareth pugh collections

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